IEOR Blog Post #12

This week was very exciting because we drafted our final pitch! It was great to see all of our market research coming together to help us consolidate our final product. I personally worked on formulating the target market and the business model.

One of our earlier presentations for this class listed the TAM as all vehicles, the SAM as hybrid vehicles and the SOM as hybrid vehicles in the US. However the team quickly realized that these weren't realistic and we also switched gears to target buses and mail carrier vans instead of vehicles. Due to this I changed the TAM to be buses and mail carrier vans in the US, the SAM to be buses and mail carrier vans in California and the SOM to be buses and mail carrier vans in the Bay Area. We have reached out and spoken with representatives from AC Transit, FedEx and USPS. We have chosen these businesses to be out target market because the fly wheel system will work best when implemented in vehicles that stop and go often.  In addition to this, buses and mail carrier vans are large and therefore will use more energy.

Looking at the business model we decided to license our patent to public transportation and mail carrier van manufacturers such as North American BUs Industries and Grumman LV.

This upcoming week we will be finalizing our pitch!